Justin Trudeau stresses soft power at Davos as Katy Perry watches from front row
Justin Trudeau spoke about soft power and a human‑centred approach to geopolitics at the World Economic Forum in Davos, with partner Katy Perry in attendance.
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By Torontoer Staff
Justin Trudeau addressed the World Economic Forum in Davos on Tuesday, Jan. 20, 2026, emphasising soft power and a human-centred approach to international affairs. His remarks highlighted Canada’s support for Ukraine and a trade agenda that prioritises environmental protection, labour standards and women’s equality.
Pop star Katy Perry, Trudeau’s partner, sat in the front row and smiled during the talk. The couple left the venue without speaking to awaiting Canadian journalists.
Soft power and standing with Ukraine
Trudeau described Ukraine’s resistance to Russia’s invasion as an example of soft power in action, saying the country’s stand underlines how people and states defend their sovereignty. He framed Canada’s solidarity with Ukraine as part of a commitment to a rules-based international order.
Never underestimate the resolve, the motivation and strength of people standing up to defend their sovereignty, their identity, their very existence.
Justin Trudeau
He argued that soft power should shape trade and foreign policy, not only military or economic pressure. That human-centred approach, he said, puts people and rights at the centre of decisions on commerce and diplomacy.
Policy priorities Trudeau flagged
- Environmental protection as part of trade deals
- Stronger labour standards across supply chains
- Advancing women’s equality in economic policy
Trudeau said Canada has pushed for free trade that elevates these issues, rather than treating trade as a narrow economic transaction. He presented that stance as consistent with defending democratic values and national identity.
A personal anecdote and a wider point
In a lighter moment, Trudeau offered a personal example to illustrate Canadian preferences and economic sovereignty. He recounted being on a rooftop bar with an "American girl" who ordered a Jack and Coke and was told there was no American liquor available. He said everyday choices, like seeking made-in-Canada labels at grocery stores, reflect how Canadians respond to perceived threats to sovereignty.
Questions on U.S. politics and media exit
Trudeau also rejected suggestions that U.S. President Donald Trump could make Canada the 51st state, saying Canadians have made their views clear. After the talk, Trudeau and Perry left without taking questions from a throng of Canadian reporters.
Davos context
The World Economic Forum in Davos gathers political leaders, corporate executives and thinkers to discuss global affairs and economic development. This year's agenda includes geopolitical tensions and trade, and attention is expected to focus on President Trump and his prior remarks about Greenland once he arrives.
Trudeau’s appearance sits alongside multiple high-profile sessions at the forum, where soft power debates intersect with questions about defence, supply chains and the role of democratic values in global trade.
Trudeau framed his remarks as a call to align Canada’s international engagement with the values and daily choices of its citizens, presenting soft power as both a moral and strategic tool.
Justin TrudeauKaty PerryDavosWorld Economic ForumCanada
