Lululemon pauses online sales of Get Low leggings after sheerness complaints
Lululemon has temporarily removed its Get Low collection from North American e-commerce channels after customers reported the leggings were too sheer. The line remains available in stores and abroad.
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By Torontoer Staff
Lululemon has temporarily halted online sales of its new Get Low collection in North America after customers reported the fabric was too sheer during movement. The company said the pause is aimed at assessing early guest feedback and supporting product education.
The collection remains available in Lululemon stores across North America and continues to be sold in other international markets, the company said.
Customer reports and the immediate response
After the collection launched earlier this month, shoppers posted images and videos on social media showing the leggings appearing see-through when the wearer squatted or bent. Those posts prompted questions about the fabric's opacity during common workout moves.
We have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education.
Lululemon spokesperson
Analysts flag quality-control concerns
Analysts say the issues with Get Low add to a pattern of execution and quality-control problems for Lululemon. The company pulled the Breezethrough line last summer amid similar complaints, and some investors see a recurring risk to the brand's product reliability.
We’re concerned about the lingering quality control issues at LULU.
Raymond James analysts
Jefferies analysts noted the stakes are higher because leggings are central to Lululemon's business. They said repeated missteps in the core category raise questions about consistency and the company's innovation process.
For a brand that has historically leaned on technical superiority to justify premium pricing, repeated missteps in the core category raise questions around consistency and the strength of LULU’s innovation engine.
Jefferies analysts
Corporate context and competitive pressure
The product issue arrives amid broader upheaval at Lululemon. Founder Chip Wilson has waged a proxy fight, nominating director candidates as he pushes for board changes. The company is also searching for a new chief executive, and current CEO Calvin McDonald is set to step down in January.
Sales growth in the U.S. has slowed as competitors such as Alo Yoga and Vuori increase market share. Analysts warn that recurring quality problems risk driving some customers toward those rivals.
What shoppers should do now
- Try leggings in person when possible and perform a few common movements, like squats and bends, to check opacity.
- Inspect fabric composition and lining details in product tags or on the store floor.
- Keep receipts and review Lululemon’s return policy before buying online, especially for new or untested collections.
- Follow official product updates from Lululemon if you plan to buy Get Low, since the company expects to return the collection to e-commerce after review.
What this means for the brand
Temporary removal of a high-profile collection shines a light on product testing and quality assurance. For a company that charges premium prices in part for technical performance, repeated inventory adjustments can erode consumer confidence.
Lululemon says it plans to restore the Get Low collection to North American online channels soon, after addressing feedback and providing additional product information to customers. In the meantime, in-store availability allows shoppers to evaluate the pieces before purchase.
The pause is short term, but the episode adds to existing questions about the company's execution, leadership changes and how it will fend off competitors that have gained traction in the activewear market.
Lululemonactivewearfashionretailconsumer-advice
